4 Reasons Why Your Startup Needs a Blog
There are more than 660,000 startups in the UK. This means there are around 660,000 additional websites on the internet vying for your attention, but the challenge for every startup is to differentiate itself and be discovered by as many people as possible.
Generating interest from the people visiting your website and inspiring them to keep coming back, requires you to go beyond the standard pages such as ‘About us’ and ‘Our Team’. You need to tell your audience a story, a way of communicating with them directly – you need a blog!
A well-written and maintained blog can an effective and free way to communicate your thoughts and business expertise, commentary on the industry you operate in, the trending topics in the market, and anything that you think will make your website visitors stay a little longer and find more of your content. This will give your startup a unique voice, establish its brand personality on the internet, and help you to attract attention towards your venture.
It’s easy to go on and on about the many advantages of blogging, so here’s a list of top four reasons why you should start and maintain a blog for your startup.
Cheap and easy DIY PR for your startup
No PR or marketing agency will know your business better than you do, which is why you are the best person to tell the world about your startup. Before that first exciting press release, publish a blog (or a few blogs) that defines your business and try to generate some early buzz around it. Your blog content can help you position your brand and determine the type of conversations you want to see around your business. Launching a blog early on gives you a head start in building relationships with potential customers and investors. The best part is that with the variety of excellent blogging platforms available today, you can setup a blog for your startup within a low/reasonable budget and with minimal technical skills. All you need is good quality content which is relevant to your target audience.
Improve search engine rankings and drive traffic to website
Every company wants to appear on the first page of search engine results, as only less than 3 percent of searchers make it to the second page. One way to achieve this is by posting new and relevant blog content on a regular basis with the right keywords and suitable inbound and outbound links. Optimising your blog like this can significantly increase the chances of attracting organic search traffic to your website and increase your blog authority and ranking, thus making sure that your startup’s website consistently ranks well in search results.
Generate more leads and build customer community
Blogging can be a very important tool to discover, build and expand the customer community for your business. Well written, well researched and optimized blog posts, when targeted properly, can help to generate interest among your target audience and encourage an influx of visitors to your website. These regular blog readers and website visitors can be identified and converted into leads for your sales team by using effective call-to-actions. You can also learn more about your target audience through blog analytics, which helps you understand their behavior pattern and adapt your approach accordingly.
Demonstrate company culture and thought leadership for recruitment
Through blogging you can convey the vision of your start-up, the USP of your venture, your innovative ideas, market predictions and unique industry insights that demonstrate your expertise, and so much more. Essentially, by blogging about what sets your startup apart from the crowd and by giving a peek into your employee relations, you can attract and engage with the best talent to join your team.
Blogging is a very useful tool that can be used for building brand awareness and brand image for your startup early on. As 60% of businesses with a blog acquire more customers compared to those who do not have a blog, making sure that you invest time and resource into setting up a blog for your startup is definitely worth the time and effort.