Perfecting Your Elevator Pitch
Securing the right investment to grow your business is one of the toughest challenges you’ll face as a business leader. An audience with a panel of investors is likely to be one of your sternest tests in the early days but invariably they are the key to your business growth.
So we thought we would team up with one of our partners, Maryanne Johnston, to provide you with the inside track on perfecting your elevator pitch and securing that investment.
With 13 years’ experience supporting some of the country’s most exciting business leaders, Maryanne’s tried and tested methods have helped secure millions in funding.
Three Secrets to Perfecting Your Elevator Pitch
While there are many elements to a successful pitch, Maryanne’s approach revolves around three key elements.
Being prepared to pitch goes far deeper than just making sure you have your elevator pitch typed up. You need to have a firm grasp on the market you are planning to operate in and you need to fully understand the venue you are planning to pitch in.
Authenticity is key to a successful elevator pitch. Learning to use silence to your advantage rather than letting it cripple you with fear will become a key tool in your armoury as will mastering the art of positive eye contact.
Finally, agility is a key skill for any entrepreneur when they are delivering an elevator pitch. Situations vary, investor panels vary and your business will evolve. You need to be confident and agile enough to deliver the killer pitch in each and every situation.
To get the inside track from Maryanne so you are fully prepared for those vital elevator pitches download our Free Guide.