The Journey From Academic to CEO

In Episode 10 of our startup series, we had a fascinating discussion with last years Converge Challenge winner, Genevieve Patenaude, who made the transition from academic to the CEO of Earthblox.

Earth Blox was a spinout from the University of Edinburgh. Genevieve was able to take a break from her role at the university to focus on building the case for Earth Blox and then creating a business. 

Earth observation provides fascinating insights into our world and how it’s changing. Earth Blox makes these accessible to everyone – no matter your level of expertise. 

Genevieve has now settled into her role as CEO. She relishes the change in pace and the different demands, especially the commercial aspect, attracting investment and new customers. 

Genevieve Patenaude

Genevieve Patenaude


She gives us some brilliant insight into the journey, how important the support of the University, the Royal Enterprise Fellowship awards and the Scottish Government have been.

Genevieve also talks to us about the value of the pitching competitions like EIE and Converge Challenge and how that helps build a powerful support network as a new founder.